Emerging Trends in Sales Automation and Software Development for Global Enterprises

Abstract

Investigating the most recent advancements in sales automation and software development for global companies is the aim of this study paper. This paper aims to analyze how artificial intelligence, machine learning, and data analytics affect the approaches in charge of sales procedures and software development. By means of a thorough literature review and industry report analysis, we find significant trends in this work. Low-code and no-code platforms, the acceptance of cloud-based solutions, and the integration of customer relationship management (CRM) systems with sales automation tools include among these trends. The paper also examines the possibilities and difficulties connected with these new trends as well as the effects they have on companies with worldwide operations. Our results suggest that companies implementing these technologies have great possibilities in terms of sales productivity, customer involvement, and general corporate performance.