AI in Retail and E-Commerce: Personalization Strategies for Enhanced Customer Experience. International IT Journal of Research, ISSN: 3007-6706, [S. l.], v. 3, n. 1, p. 34–43, 2025. Disponível em: https://itjournal.org/index.php/itjournal/article/view/96.. Acesso em: 1 jul. 2025.