"The Role of IT in Business Development: A Systematic Review"

Abstract

This systematic review explores the pivotal role of Information Technology (IT) in business development, highlighting its transformative impact on organizational growth and competitive advantage. Through a comprehensive analysis of existing literature, this study examines how IT innovations and implementations contribute to business strategies, operational efficiency, and market expansion. The review identifies key themes and trends, including the integration of IT systems for streamlined processes, the adoption of emerging technologies for strategic positioning, and the influence of IT on customer engagement and data-driven decision-making. By synthesizing findings from diverse sources, the paper provides a nuanced understanding of IT's contributions to business development, offering insights into best practices and future research directions. This review aims to inform both practitioners and researchers about the evolving role of IT in shaping successful business models and fostering sustainable growth.