"Business Analytics for Strategic Decision-Making: A Framework"

Abstract

In today’s data-driven business environment, the integration of business analytics into strategic decision-making processes has become crucial for maintaining competitive advantage. This paper presents a comprehensive framework for leveraging business analytics to enhance strategic decision-making. The framework addresses the key components necessary for effective analytics integration, including data collection and management, analytical techniques, and decision support systems. By exploring various methodologies and tools, the framework provides a structured approach for organizations to transform data into actionable insights. Case studies and practical examples illustrate how businesses can implement this framework to improve decision quality and drive strategic outcomes. The paper also discusses the challenges and limitations of business analytics and offers recommendations for overcoming these obstacles. This framework aims to guide organizations in optimizing their use of business analytics to support and inform strategic decisions, ultimately leading to better performance and sustainable growth.